FUNDAMENTALS OF MARKETING

FUNDAMENTALS OF MARKETING TRAINING IN THE PHILIPPINES

A 1-DAY CORPORATE ENTERTRAINMENT ON THE BASICS OF MARKETING

 ENTERTRAINMENT OVERVIEW:

This comprehensive 8-hour Fundamentals of Marketing Training in the Philippines aims to provide participants with a solid foundation in marketing principles and practices.

Whether you’re new to marketing or looking to refresh your knowledge, this course will equip you with essential skills and insights to succeed in the dynamic world of marketing.

ENTERTRAINMENT GOAL:

The goal of this training program is to empower participants with a fundamental understanding of marketing concepts, strategies, and tools, enabling them to make informed decisions and contribute effectively to their organization’s marketing efforts.

ENTERTRAINMENT OBJECTIVES:

By the end of this training program, participants should be able to:

• Understand the core principles and concepts of marketing.
• Identify key components of a successful marketing strategy.
• Analyze target markets and consumer behavior.
• Create and implement basic marketing plans.
• Evaluate the effectiveness of marketing efforts.

ENTERTRAINMENT HIGHLIGHTS:

MODULE 1: INTRODUCTION TO MARKETING (2 HOURS)

EnterTRAINing Topics:

• What is Marketing?
• The Marketing Mix (4Ps): Product, Price, Place, Promotion
• Evolution of Marketing
• Marketing’s Role in Business
• Ethical and Social Responsibilities in Marketing

MODULE 2: MARKETING RESEARCH AND CONSUMER BEHAVIOR (2 HOURS)

EnterTRAINing Topics:

• The Importance of Market Research
• Market Research Methods
• Understanding Consumer Behavior
• Segmenting, Targeting, and Positioning (STP)
• Customer Journey Mapping

MODULE 3: MARKETING STRATEGY AND PLANNING (2 HOURS)

EnterTRAINing Topics:

• Developing a Marketing Strategy
• Setting SMART Marketing Objectives
• SWOT Analysis
• Competitor Analysis
• Creating a Marketing Plan

MODULE 4: PRODUCT AND BRAND MANAGEMENT (1.5 hours)

EnterTRAINing Topics:

• Product Development and Life Cycle
• Branding and Brand Equity
• Product Positioning
• Pricing Strategies
• Product Innovation

MODULE 5: PROMOTIONS AND MARKETING COMMUNICATIONS (0.5 hours)

EnterTRAINing Topics:

• Integrated Marketing Communications (IMC)
• Advertising and Media Planning
• Public Relations and Social Media
• Sales Promotion and Personal Selling
• Measuring Marketing ROI

ENTERTRAINMENT METHODOLOGIES:

For eight (8) hours, the learners’ experience will be featured by:

1. Cool Icebreakers
2. Electrifying Energizers
3. Immediate Application Exercises
4. Individual and Group Work
5. ENTERTRAINMENT at its best

Check out our other Sales and Marketing-related training programs below:

Sales and Marketing Training in the Philippines

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MSS Business Solutions