“WINNING THE WARFARE: A TALK ON DEFENSIVE MARKETING AND MARKET SUPREMACY”
Defensive Marketing Speaker in the Philippines
TALK OVERVIEW:
In this resource talk, we will explore the concept of defensive marketing and how it can be a game-changer for businesses operating in competitive markets. Defensive marketing involves strategies and tactics employed by market leaders to protect their position and fend off competitors. We will discuss what it means to be a market leader, delve into the fundamentals of defensive marketing, and explore practical ways to implement these strategies effectively. Whether you are a marketing professional, business owner, or aspiring entrepreneur, this talk will provide you with valuable insights to strengthen your market position and thrive in the face of competition.
TALK GOAL:
The goal of this resource talk is to provide participants with the tools and knowledge needed to navigate competitive markets successfully. Participants will gain insights into defensive marketing practices that can help them maintain and strengthen their market leadership, ensuring long-term sustainability and growth for their organizations.
TALK POINTS:
What or who is a MARKET LEADER?
What is DEFENSIVE MARKETING?
How is DEFENSIVE MARKETING done?
- Know about your strengths and leverage them.
- Be unique. Make a difference.
- Don’t decrease your price. Instead, increase the value you add.
- Be customer-centric. Enhance the customer experience.
- Offer reasons for them to stick with you.
- Reach out to more people more.
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Resource Speaker in the Philippines
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