MASTERING C-SUITE COMMUNICATION IN B2B: FROM INITIAL ENGAGEMENT TO ACCOUNT MANAGEMENT

A Two-hour Resource Talk/Speech on Effective Engagement with C-Suite Clients

An Effective Engagement with C-Suite Clients Speaker in the Philippines

Duration: Only two (2) hours

ENTERTRAINMENT DESCRIPTION:

This comprehensive 2-hour resource talk  by our Effective Engagement with C-Suite Clients Speaker in the Philippines is designed to equip sales professionals in a B2B environment with the essential skills and strategies required to communicate effectively with C-suite executives.

Whether in the pre-sales phase, where you’re working to penetrate prospect companies, or in the after-sales phase, where you’re managing client accounts, the ability to engage confidently and assertively with C-suite executives is paramount for success.

This talk will guide you through the intricacies of C-suite communication, helping you build lasting relationships, drive value, and master the art of communication in the world of B2B sales.

ENTERTRAINMENT GOAL:

The overarching goal of this talk is to empower sales professionals with the knowledge, techniques, and mindset needed to excel in C-suite communication.

By the end of the session, participants should feel confident in their ability to engage with C-suite executives, whether in the initial stages of prospecting or in the ongoing management of client accounts.

ENTERTRAINMENT OBJECTIVES:

By the end of this resource talk, participants will be able to:

• Leverage Advanced Techniques: Apply advanced techniques such as storytelling, relationship cultivation, and social media communication to further enhance C-suite interactions.
• Transition to After-Sales Communication: Effectively celebrate the sale, set expectations, and smoothly transition to after-sales communication, including onboarding and implementation.
• Maximize Value Through Continuous Communication: Become a trusted advisor by providing proactive solutions, staying informed about industry trends, and confidently managing challenges.
• Develop a Customized Communication Strategy: Craft a personalized communication plan and set SMART goals for successful C-suite engagement in both pre-sales and after-sales scenarios.
• Enhance Confidence and Assertiveness: Encourage participants to exhibit confidence and assertiveness in their communication with C-suite executives, fostering a transformative impact on their B2B sales endeavors.

ENTERTRAINMENT OUTLINE:

INTRODUCTION (5 MINUTES)

• Welcome and Introduction
• The Power of Effective C-Suite Communication

TALK POINT 1: ADVANCED PRE-SALES COMMUNICATION TECHNIQUES (30 MINUTES)

• The Art of Storytelling

  • Communicating through Narrative
  • Leveraging Success Stories and Case Studies

• Cultivating Long-Term Relationships

  • Nurturing and Sustaining Connections
  • Strategic and Timely Follow-Ups

TALK POINT 2: TRANSITIONING TO AFTER-SALES C-SUITE COMMUNICATION (20 MINUTES)

• Celebrating Success and Setting Expectations

  • Expressing Gratitude and Confidence
  • Establishing Clear Post-Sale Communication Protocols

• Seamless Onboarding and Implementation

  • Ensuring a Smooth Transition
  • Involving C-Suite Executives in Onboarding

• Ongoing Communication Strategies

  • Regular Updates and Proactive Check-Ins

• Addressing Potential Concerns Promptly

TALK POINT 3: MAXIMIZING VALUE THROUGH CONTINUOUS COMMUNICATION (35 MINUTES)

• Becoming a Trusted Advisor

  • Shifting from Communication to Consultation
  • Providing Proactive Solutions and Insights

• Adapting to Evolving Needs

  • Staying Informed about Industry Trends
  • Demonstrating Flexibility and Adaptability

• Managing Challenges and Crises

  • Handling Escalations Confidently
  • Maintaining Composure in High-Stress Situations

CONCLUSION AND KEY TAKEAWAYS (10 MINUTES)

• Recap of Core Communication Principles
• Emphasizing the Transformative Power of Effective C-Suite Communication
• Encouraging Confidence and Assertiveness in Every Interaction

CLOSING REMARKS (5 MINUTES)

• Express Gratitude to Participants
• Provide Contact Information for Further Assistance
• Encourage Feedback and Continuous Improvement

Q & A SESSION (15 MINUTES)

• Open the floor for questions and discussions.

Note: The timings provided are approximate and can be adjusted based on the pace of the talk and participant engagement.

Check out our other resource talk/speeches below:

Resource Speaker in the Philippines

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